All Episodes

S2 E13·January 27, 2021·12:49

What role does storytelling play in Design Thinking? | Marc Gutman (1 of 5)

Marc Gutman of Wild Story explores how empathy drives design thinking — and when storytelling becomes a trap. He shares a journal-entry exercise that forces brands to remove themselves from the narrative and make their customer the hero.

storytellingdesign-thinkingbrandingcreativity

S2 E7·January 19, 2021·9:47

How to choose a photography style for your brand? | Matthew Cicanese (2 of 5)

National Geographic Explorer Matthew Cicanese shares why choosing a photography style starts with curiosity, not camera gear. His "Look See" workshop teaches the difference between looking and seeing — and why your unique perspective is what makes your brand visuals stand out.

photographybrandingvisual-identitycreativity