All Episodes

S2 E13·January 27, 2021·12:49

What role does storytelling play in Design Thinking? | Marc Gutman (1 of 5)

Marc Gutman of Wild Story explores how empathy drives design thinking — and when storytelling becomes a trap. He shares a journal-entry exercise that forces brands to remove themselves from the narrative and make their customer the hero.

storytellingdesign-thinkingbrandingcreativity

S2 E5·January 15, 2021·11:44

How might a leader uncover a social challenge that exists in a work environment? | William Hardaway (1 of 5)

William Hardaway, working at the intersection of social justice and design thinking, explains why empathy seeking — not surveys — is how leaders uncover workplace social challenges. He introduces his "elephant in the room" activity for surfacing what goes unsaid.

leadershipsocial-justicedesign-thinkingempathy