How to choose a photography style for your brand? | Matthew Cicanese (2 of 5)
National Geographic Explorer Matthew Cicanese shares why choosing a photography style starts with curiosity, not camera gear. His "Look See" workshop teaches the difference between looking and seeing — and why your unique perspective is what makes your brand visuals stand out.
Show Notes
In This Episode
Matthew Cicanese, a National Geographic Explorer and photographer, answers the question: how do you choose a photography style for your brand? Rather than focusing on gear or techniques, Matthew explains that the foundation of great photography is curiosity and observation — learning to truly see your world rather than just look at it.
Key Takeaways
- You don't need expensive gear to start — be curious first and use the tools you already have, even if it's just your phone
- Matthew's "Look See" workshop is built on the idea that there is a fundamental difference between looking at something and truly seeing it
- Storytelling bridges the gap between what people think they know and universal truth — a single powerful image can communicate more than a data graph
- Your own unique perspective is what makes your brand photography stand out; draw inspiration from others, but bring your own lens to the world
About Matthew Cicanese
Matthew Cicanese is a National Geographic Explorer, storyteller, and photographer who educates people on how to tell stories and explore their world with a fresh perspective, a mindful heart, and a curious lens. He grew up in Central Florida flipping over rocks and logs, and that childhood curiosity shaped his approach to visual storytelling.
Connect
- Hosted by Adam Matossian and Alicia Jones
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