S2 E22··13:49
What is the Anatomy of a Great Story? | Marc Gutman (3 of 5)
Brand strategist Marc Gutman breaks down the anatomy of a great story, from the classic three-act structure to why your audience must be able to locate themselves within your narrative. Trained under legendary screenwriting coach Robert McKee, Marc reveals why something simply has to happen for a story to resonate.
storytellingbrandingnarrative-structure