S2 E25··21:50
How does storytelling help a brand on social media? | Marc Gutman (4 of 5)
Marc Gutman explains why 90% of brands fail on social media by only talking about themselves. Drawing on Patagonia, Nike, and the Edelman Trust Barometer, he reveals how brands can use storytelling to enlist customers into a shared community and worldview — not just build an audience.
storytellingsocial-mediabrandingbrand-strategy