About the Show
Strategize This is where brand strategy meets creative execution. Hosted by Adam Matossian — CX strategist, Forrester-certified experience designer, and founder of HUMMs Design Agency — and Alicia Jones — certified brand strategist and founder of Design Wise — the show features candid conversations and expert interviews on branding, marketing, storytelling, content strategy, and customer experience. From building brand ecosystems to turning strangers into superfans, each episode delivers actionable insights for creatives, entrepreneurs, and marketing professionals.
Your Hosts
Adam Matossian
Co-Host · Principal CX Strategist & Designer
Adam is the founder of HUMMs Design Agency LLC, where he helps brands bring “Clarity to Chaos” through customer experience strategy and design. A Forrester Mastering CX certified strategist, Adam has shaped brand experiences for clients including Apple and Marriott during his time at Maark, and has held strategic roles at American Tire Distributors, PMI, and C Space. On the show, he focuses on the full brand journey — from strangers to superfans — connecting business goals with creative execution through his Total Experience Framework.
Alicia Jones
Co-Host · Certified Brand Strategist
Alicia is the founder and owner of Design Wise, a Toronto-based brand strategy and web design studio. A Level C Certified Brand Strategist trained by Marty Neumeier, she brings over nine years of experience and 70+ website builds to every conversation. Her background spans software training, applications analysis, and creative direction — giving her a unique blend of technical and strategic perspective. On the show, Alicia focuses on building brand ecosystems and helping purpose-driven entrepreneurs create sustainable, strategy-first businesses.
