Week 2 | Brand Look and Feel
Adam Matossian and Alicia Jones kick off Week 2 exploring how purpose and intention shape brand look and feel, with National Geographic photographer Matthew Cicanese on choosing a photography style, Mo Ismail on creating scroll-stopping video covers, and William Hardaway on diversity in fashion and design.
Show Notes
This Week's Theme: Brand Look and Feel
Week 2 dives into how brands can tie purpose and intention into their visual identity. From choosing the right photography style to creating attention-grabbing video covers to navigating authentic representation in fashion, this week's guests explore the many layers of brand experience across multiple senses and touchpoints.
What to Expect This Week
- Matthew Cicanese on how to choose a photography style for your brand
- Mo Ismail on how to create a video cover that catches someone's attention
- William Hardaway on sharing company values about diversity without it looking like a marketing scheme
- William Hardaway on how diversifying the design industry impacts the look and feel of fashion brands
About Strategize This
Season 2 of Strategize This brings focused, one-question episodes — short conversations that get straight to the value. Hosted by Adam Matossian and Alicia Jones.