How to come up with content topics that incite connection? | Mo Ismail (3 of 5)
Video strategist Mo Ismail breaks down how to create content that fosters belongingness and social connection. He shares two actionable techniques — leading with relatable stories and using inclusive language — that turn generic advice into content people actually engage with.
Show Notes
In This Episode
Mo Ismail, a video strategist helping digital entrepreneurs and thought leaders create impactful video content, answers the question: how do you come up with content topics that incite belongingness and social connection? Mo explains that social belonging is a fundamental human need — research shows that being ostracized is as painful as physical pain — and shares two concrete communication techniques creators can apply immediately.
Key Takeaways
- Start with the story that led to the how — share the catalyst, the pain, or the experience that brought you to a lesson, rather than jumping straight to a tutorial or advice
- Use inclusive language ("we") instead of exclusive language ("you should") — this puts you on a level playing field with your audience rather than positioning yourself as a guru talking down to them
- People searching for your content are experiencing something you can help resolve — by sharing your own journey, they feel seen and acknowledged rather than lectured at
- The content that gets the most engagement is often deeply inclusive and personal — Mo notes that his longest, most vulnerable videos outperform polished short-form content
About Mo Ismail
Mo Ismail is a video strategist helping digital entrepreneurs, course creators, digital product sellers, and thought leaders explode their video content, create fans, and make money through banger videos.
Connect
- Hosted by Adam Matossian and Alicia Jones
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