Season 2, Episode 16··5:23
Week Four Theme | Content Creation
Adam Matossian and Alicia Jones kick off Week 4 of Strategize This with the theme of content creation — previewing episodes on cultural appropriation in fashion, content that drives connection, storytelling on social media, and balancing video quality with speed to publish.
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Show Notes
This Week's Theme: Content Creation
Week 4 dives into the craft of creating content that connects, resonates, and respects your audience. From navigating cultural sensitivities in design to choosing between polish and speed, this week tackles the practical questions every brand creator faces.
What to Expect This Week
- William Hardaway on how cultural appropriation plays a role in the fashion and design industry
- Mo Ismail on how to come up with content topics that incite belongingness and social connection
- Marc Gutman on whether there is a right and wrong way to tell a story on social media
- Mo Ismail on what matters most: video quality, content quality, or speed to publish
About Strategize This
Season 2 of Strategize This brings focused, one-question episodes — short conversations that get straight to the value. Hosted by Adam Matossian and Alicia Jones.