Week 5 | Storytelling
Adam Matossian and Alicia Jones kick off Week 5 of Strategize This with a focus on storytelling — exploring how brands can use narrative principles to connect with audiences. This week features Marc Gutman, William Hardaway, and Mo Ismail sharing insights on story anatomy, cultural diversity through narrative, and short-form video storytelling.
Show Notes
This Week's Theme: Storytelling
Week 5 dives into the power of storytelling for brands and businesses. Adam and Alicia explore how narrative principles and practices can help you connect with different types of people, from crafting the anatomy of a great story to telling engaging narratives in short-form video.
What to Expect This Week
- Marc Gutman on the anatomy of a great story
- William Hardaway on how brands can go beyond images to demonstrate cultural diversity through storytelling
- Mo Ismail on telling engaging stories in short video timeframes on Instagram and TikTok
- Marc Gutman (again) on how storytelling helps a brand on social media
About Strategize This
Season 2 of Strategize This brings focused, one-question episodes — short conversations that get straight to the value. Hosted by Adam Matossian and Alicia Jones.