Season 2, Episode 11··4:57
Week 3 Theme | Digital Products
Adam Matossian and Alicia Jones kick off Week 3 with a focus on digital products — the revenue streams that work while you sleep. This week features Manja Horner on course design and completion, plus Marc Gutman on storytelling in design thinking.
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Show Notes
This Week's Theme: Digital Products
Digital products are a hot topic for entrepreneurs seeking alternate income streams that generate revenue around the clock. This week dives into the strategy behind building courses and digital offerings that actually deliver results — from choosing the right topic to keeping students engaged all the way through.
What to Expect This Week
- Manja Horner on how to choose a topic for an online course
- Marc Gutman on the role storytelling plays in design thinking
- Manja Horner on encouraging students to finish courses all the way through
- Manja Horner on the most effective models for online learning
About Strategize This
Season 2 of Strategize This brings focused, one-question episodes — short conversations that get straight to the value. Hosted by Adam Matossian and Alicia Jones.